New Product Development (NPD) brief creation and review
15+ years helping OTC, Wellness, Beauty and Home Care brands launch with confidence and create products that stand out and win with consumers.
New Product Development (NPD) brief creation and review
Long-Term NPD pipeline creation
Formulation and scale-up
Claims strategy & positioning
Existing Product Development (EPD)
Technical project management
Clean chemistry expertise & ingredient strategy
Team management
Took on interim team leader role in a large global company after a restructure. Delivered $13M NSV and created a global competitive benchmarking framework with clearly defined Design Intent and Points of Difference and Parity for each brand that unlocked future pipeline value.
Net Sales Value delivered
NPD projects delivered in 10 months
Created the first anti‑viral line extension for an iconic clean‑chemistry brand: led the response to a challenging brief, identified compliant and efficacious actives with appropriate registration, and led formulation into final formats with robust claims and substantiation. Delivered a successful launch and established new external ways of working for the brand.
reduction in launch time
new SKUs
Stepped into an in‑flight programme as a high‑luxury brand entered beauty for the first time, with multiple launch waves and no‑fail deadlines. Built a tailored Critical Path Schedule and supplier‑qualification strategy that combined disciplined project management with the creative agility needed for design approvals and premium supplier partnerships, ensuring excellence in quality and superior product experience.
launch waves
continents
Led end‑to‑end $30M global launch for a heritage brand, aligning formulation, marketing, supply chain, and regulatory teams to deliver on time, within budget, and with clear commercial and strategic impact. Products achieved 4* consumer reviews and have since been launched to new markets.
global launch
patents filed
Built a food supplements pipeline and designed 10+ new formulations for US, UK, EMEA and ANZ markets for a contract manufacturer client, enabling entry into new markets and dosage forms. Delivered all work with fully remote teams and introduced new sensory‑testing protocols for alignment and product‑experience consistency.
faster sample evaluations
new formulations
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